Privacy policy

Last updated: July 26, 2026

This Privacy Policy explains how we process your personal data when you visit www.elikk.com, place an order, create an account, subscribe to our newsletter, or contact us.

Data Controller

ELIKK. is a brand operated by:

Baleco, MB
Legal entity code: 307141056
Address: V. Nagevičiaus St. 3, LT-08237 Vilnius, Lithuania
Email: info@elikk.com

Baleco, MB is the controller of your personal data.

What Data Do We Process and Why?

Depending on how you use the website, we may process:

your first name, surname, telephone number, email address, delivery address, and billing address;

information about ordered products, payment status, delivery, returns, and refunds;

account and order history data;

your emails, enquiries, complaints, and other correspondence;

your IP address and data relating to your device, browser, website usage, and cookies;

newsletter subscription and cookie preferences.

We process this data in order to:

accept, process payment for, deliver, and administer your order – on the basis of performing a contract;

administer your account and respond to questions relating to your order – on the basis of performing a contract or responding to your request;

comply with accounting, tax, product safety, and other legal obligations – on the basis of a legal obligation;

handle enquiries and complaints, ensure the security of the website, and protect our rights – on the basis of legitimate interests;

send newsletters and use non-essential analytical or advertising cookies – only with your consent.

Our legitimate interests are to ensure the secure operation of the online store, provide appropriate customer service, prevent fraud, and establish, exercise, or defend legal claims.

Payment card details are processed directly by payment service providers. We generally do not receive or store the full card number or security code.

If you report a possible adverse effect caused by a cosmetic product, you may voluntarily provide health-related information or photographs. We process such data only to the extent necessary to investigate the report, ensure product safety, comply with legal obligations, or establish, exercise, or defend legal claims.

To fulfil an order, you must provide the contact, delivery, and payment information required for its fulfilment. If you do not provide this information, we will be unable to fulfil your order. Creating an account, subscribing to the newsletter, and accepting non-essential cookies are optional.

Who May Receive Your Data?

Your data may be shared only to the extent necessary with:

online store, IT, hosting, and customer service providers;

payment service providers and banks;

product preparation and order fulfilment partners;

couriers, postal service providers, and logistics companies;

accountants, lawyers, insurers, and other professional advisers;

analytics and advertising service providers – only with your consent;

government or supervisory authorities where we are legally required to provide the data.

We do not sell your personal data.

Some service providers may process data outside the European Economic Area. In such cases, data is transferred only subject to safeguards provided for by law, such as a European Commission adequacy decision, standard contractual clauses, or another lawful transfer mechanism.

How Long Do We Retain Data?

We retain data only for as long as necessary for the purpose for which it is processed or as required by law:

order, invoice, and accounting records – for the period prescribed by law, generally 10 years;

account data – for as long as the account is used or until you request its deletion, except for data that we are required to retain;

customer service correspondence – generally for 2 years after the matter has been resolved;

product safety reports – for the period prescribed by law;

marketing data – until consent is withdrawn;

cookie data – until the cookie expires or consent is withdrawn;

data relating to a dispute – until the dispute is resolved or the applicable limitation period expires.

Once the retention period has expired, the data is deleted or irreversibly anonymised.

Cookies and Marketing

Essential cookies are used to ensure that the website, shopping cart, checkout process, and security features function properly. Separate consent is not required for these cookies.

Analytical, functional, and advertising cookies are used only with your consent. You can accept or reject them, or select individual categories, in the cookie banner. You can change your choices at any time in the “Cookie Settings” section of the website.

We send newsletters only with your consent. You can unsubscribe at any time by clicking the unsubscribe link in the email or writing to info@elikk.com.

Your Rights

Depending on the specific circumstances, you have the right to:

access your data and receive a copy of it;

request the correction of inaccurate data;

request the deletion of your data;

restrict the processing of your data;

receive the data you have provided in a portable format;

object to data processing based on legitimate interests;

withdraw your consent at any time;

opt out of direct marketing at any time;

lodge a complaint with a data protection supervisory authority.

To exercise your rights, email info@elikk.com. We will respond to your request without undue delay and no later than within one month.

If you believe that your data is being processed improperly, you may lodge a complaint with the State Data Protection Inspectorate: https://vdai.lrv.lt/.

Data Security and Changes to This Policy

We apply appropriate technical and organisational measures designed to protect your data against unauthorised access, loss, alteration, or disclosure.

We may update this Privacy Policy if our activities, the services we use, or legal requirements change. The latest version will always be published on the website together with the date on which it was updated.